Hey Reader,
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Today I want to share a story.
It's one I haven't really told before.
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It begins in early February, 2021.
I'm sitting at the airport in the Philippines, waiting for my flight back to Bali.

Honestly... I don't even know how I ended up there.
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I had no job.
Almost no money in my account.
And over the previous nine months (when my last employment ended) I’d somehow managed to build up debt.
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And what’s funny…
If you looked at my Instagram back then you’d probably think I was living the dream.
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Bali. Philippines. Malaysia.
Endless summer. Beautiful beaches. Surf and all good vibes.
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Freedom… right?!
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I must say… it all looked pretty good on a screen. Only… that wasn’t the full story. As far as my inner world was concerned… “living the dream” was very far from reality.
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I wasn’t just financially broke.
I had completely lost my sense of direction.
The existential questions had become my daily rhythm.
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Why am I here? What am I actually doing with my life? What’s the point of any of this?
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I was confused and desperate…… a very dark period in my life.
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Not because I had no money.
Because I had no purpose. No vision.
​And when you lose your vision… everything starts feeling heavy. Or maybe a better word is… pointless.​
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​Looking back now, I realise this was the moment I met something I now call my anti-vision.
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We hear a lot about vision.
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Vision boards.
Future selves.
Dream lives.
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But nobody really talks about anti-vision. The place you never…
ever…
want to find yourself again.
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For me it looked like this:
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Financially broke.
Spiritually lost.
Emotionally overwhelmed.
Physically exhausted.
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I couldn’t even escape my own thoughts.
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And strangely…
​that became more powerful than any vision board I’d ever made.
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​Because sometimes we don’t move towards a dream.
Sometimes we move away from a place we’ve decided we’re no longer willing to live in.
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Fast forward a few years… and I can honestly say I’m grateful for every part of that experience.
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Not because I’d want to repeat it.
But because it changed the way I look at business forever.
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It taught me that building a business isn’t just about strategy.
​It’s about building a life.
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​A way of living.
A relationship with yourself.
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That’s why I care so much about the inner side of entrepreneurship.
Because underneath every strategy…
every offer…
every piece of content…
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​is a human being trying to build a life that feels aligned.​
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​And I’ve found that the clearer we become about what we no longer want…
the easier it becomes to recognise what we do.
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I’d love to ask you…​
​Have you ever met your anti-vision?
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That moment where you realised… “Whatever happens next, I’m never coming back here.”
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It doesn’t have to be business.
It could be work. A relationship. Burnout. People pleasing. A version of yourself.
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If something came to mind while reading this… I’d love to hear it.

Just press reply.
I’d love to hear your story 🤍
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Happy creations
Inga ✧
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