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Business Inside Out

Business isn't really about business. It's one of the greatest mirrors we have. The clearer we become internally...the clearer our businesses become externally.

Woman on a surfboard with the text ā€œHow do you celebrate yourself?ā€
Featured Post

šŸ”µ I’m in the air

Hey Reader,I'm in the air (quite literally). As you're reading this, I'm somewhere between Europe and Bali, doing my seasonal migration back to the island :) So this letter isn’t really about business. But then again… everything in life is connected.How we are with ourselves in one place tends to get reflected in another (life’s a mirror).I always get this nostalgic feeling when I’m leaving places (which happens a lot).You know that strange space when something is ending and something new is...

women reading and text to stop carrying everything in your head

Hey Reader,It’s friyay :)And I’m here with some practical things again. Since we’re on this streak, I thought I might as well add one more piece to the puzzle.Systems.One of my favourite parts of business. I know some of you might immediately thinkā€¦ā€œI’m just not good at systems.ā€ā€œI’m not a tech person.ā€ā€œI’m too disorganised for all of that.ā€But what if you’re not bad at systems?What if you just haven’t built one around YOU yet?One that works with the way you think.One that makes your life...

Palm tree and moon with text - where is your time actually going

Hey Reader,Happy September :) Not sure about you, but I love this time of year. There is something about September that feels like a new kind of motion. Summer is winding down. The witchy season is approaching. And there are still four whole months left to move some things forward before the year is done. So this week we’re continuing with the practical side of business.Let’s talk about time. Or more specifically… What are you actually doing with the hours you have?Time management is one of...

wave forming in the ocean

Hey Reader,As much as I love writing about our internal growth, we also can’t forget about the external.So this week we’re getting extra practical šŸ’ƒ Quick story first…I had a coaching session with a new client recently and as she was sharing where she is in her business, we started gathering the bigger picture.What does she want to build? Who does she want to work with? What is she selling? How is she planning to get it out there?And somewhere in the conversation she mentioned that she was...

Woman sitting on a ledge overlooking a tropical landscape, reflecting on business growth

Hey Reader,Whenever business feels hard, our instinct is to look for the answer in one place.And sometimes it’s the wrong one. If we zoom out and look at business from a bird’s-eye view, there are only two places where our next breakthrough is hiding.Internal… or External.The internal sounds something like:⇢ ā€œI’m not ready.ā€ā‡¢ ā€œWhat if people judge me?ā€ā‡¢ ā€œMaybe I’m just not good enough.ā€The external sounds different: ⇢ ā€œI don’t know what I should focus on next.ā€ā‡¢ ā€œMy offer doesn’t feel...

women in the car watching the sky

Hey Reader,Last week I shared something on Instagram.For the second year in a row, July turned out to be one of my biggest months in business šŸ’ƒI was stoked… dancing around the house. feeling the feels…And not even because of the number in my account (although that does feel amazing).But because it reminded me that so many of the limits we live by are just… beliefs.ā€œIt’s summer.ā€ā€œNobody buys in July.ā€ā€œThe market is slow.ā€Maybe.Or maybe those stories become the reality we create.But that’s not...

Selfie of a woman wearing sunglasses outdoors in bright sunlight

Hey Reader,Have you ever sat down to work on something and ten minutes later felt completely overwhelmed?⇢ You open a blank document to write your offer. ⇢ Or you sit down to craft some social posts. ⇢ Or you finally decide it’s time to figure out who your ideal client actually is. And soon after, the pressure appears… ā€œI’ve been working on this for weeks and it still feels messy.ā€ ā€œShouldn’t I be further ahead by now?ā€ ā€œWhy can’t I just choose one direction and commit to it?ā€I know this...

Black-and-white photo of a woman riding a bicycle with her arms stretched out on an empty road surrounded by trees.

Hey Reader,Fear is an interesting emotion.So often we take it as a signal that something isn’t safe.But what if… it’s simply a signal that we’re about to enter unknown territory? If you know me, you’ll know I’m all about creating more freedom in life. And I know that’s a big word. It means something different to each of us.I recently came across an idea that stayed with me. It described four types of freedom: freedom of time, freedom of relationships, freedom of purpose and freedom of...

Hey Reader,Today I want to share a story.It's one I haven't really told before. It begins in early February, 2021. I'm sitting at the airport in the Philippines, waiting for my flight back to Bali. Honestly... I don't even know how I ended up there.I had no job.Almost no money in my account.And over the previous nine months (when my last employment ended) I’d somehow managed to build up debt.And what’s funny… If you looked at my Instagram back then you’d probably think I was living the...

A black-and-white photograph of a hand holding a small white flower with the words "Sometimes support isn't about needing help." overlaid on the image.

Hey Reader,I’ve been reading an amazing book recently called Who Not How.There are so many ideas in it that I’m still digesting, but I want to share one that has stayed with me. It was about commitment. The authors make the point that the moment we invite another person into our vision, something shifts.Not because they suddenly do the work for us.But because we’re no longer carrying the whole thing alone.And somehow… that makes the vision feel more real. We become more committed to it...